Hand-sketching logos

12 April 2009

Working on a logo for a little concept project. The brand name is Cloudfish. Ever since reading this book I’ve been doing a lot more exploratory design work by hand, so for this one I did a bunch of sketches with cut paper, origami, and watercolor. For this fishie, I used tissue paper layered on top of watercolor paper and bled the pigment from it with a wet sable brush.