Plutchik’s emotional taxonomy
10 February 2009 by Ingrid
In researching joy and the basis of emotions, I found this model, developed by psychologist Robert Plutchik. As a designer I couldn’t resist the way he maps the emotions like a color wheel, and it’s also interesting how he’s developed the model in three dimensions.
But, I’m not sure I agree with where he’s placed joy. In preliminary discussions, it’s notable how often surprise emerges as a precursor to joy. My hypothesis is that that relationship will prove significant and this model does not reflect this.