ingrid fetell   : work     : about     : news     : contact     : sketchbook     : joy
marketing magazine

Marketing Magazine

1   2   3   4   5   6   7
December 2005/January 2006

"It's Not the Size of Your Brand Equity. It's How You Use It": Article debunking the myth that brand equity is all about awareness. Appeared in Marketing Magazine and subsequently as a Landor white paper.

  Fine print: all work on this site is under copyright and may not be reproduced without permission.